Essentially, digital marketing services vary based on the type of business you have. For instance, if you operate an auto body shop, you’ll need a different lead capture strategy online than you would if you were running a restaurant. The marketing principles remain the same, but the challenge is always tailoring those strategies, tactics, and techniques to a particular market.
Ultimately, the goal is to grow the business and do it at a reasonable cost to the company. Indeed, you have invested something in marketing. Otherwise, you’re relying on business growth based on word of mouth or referrals, so we put together this quick post to outline what’s on the menu, so to speak, when looking for digital marketing services.
It all starts with a clear, well-thought marketing strategy
First and foremost, you need a clear marketing strategy, which takes everything into account. Depending on your industry, you may not need to invest in social media marketing very much except to maintain a basic presence. Still, some industries almost guarantee that social media will be central to everything you want to accomplish.
Along those lines, a great marketing strategy has clearly defined goals and deliverables too. It’s all about finding the right mix of media and collateral to connect with the right customers at the right time. Without a doubt, the most vital digital marketing service of all is the consultation, which outlines everything, including milestones and key performance metrics. Having a strategy is one thing, but knowing how you’ll measure success is another.
Content, media, and web design
Cliche alert! Content is still king, but nowadays, it’s a business-critical asset, especially if you’re in the e-Commerce business. In that case, every lead you capture is digital, so your content has to align perfectly with your brand. Creating content at a consistent pace to build brand loyalty is the goal, but how exactly do you decide which content to produce?
Initially, the most straightforward win is to align your content with your brand’s values and then pluck the low-hanging fruits like how-to articles and informational pieces. But the trick is this: how much of that content will be video snippets, advertisements, or blog posts?
Search engine optimization (SEO) services
Once you have a web presence – carefully planned, executed, and prepped for the long haul – you can apply optimizations, especially SEO. One of the biggest mistakes you can make in digital marketing is worrying about SEO before you have anything to optimize. Otherwise, how will you know what’s working and what isn’t if you take the spray-and-pray approach? Without great SEO, you won’t be able to generate or capture leads at scale at a reasonable price.
Overall, digital marketing services come in a wide variety, but marketing strategy, content creation, and SEO are the three essential services most agencies and independent contractors provide.