Integrated Marketing-the Future of Business Digital Transformation?
The capability to adapt, evolve and improve is the dominant factor that maintains efficiency in several businesses today. And the ability to master and exploit trends has become one of the most sought-after marketing skills for almost all businesses. As the tempo of change in customer requirements, market demands and online trends are constantly quickening, digital marketers are looking for an approach to introduce coherence to all these current complexities.
Specifically, an approach, where all their marketing strategies could align and coordinate a business to deliver a consistent, seamless, customer-centric content experience across all channels. If your business has already invested any amount of time and energy into digital marketing, then without any doubt you will know that it is all interconnected.
Every component in a digital marketing strategy is just one piece in a large, connected puzzle that is held together with a strong glue; your website! This approach to reaching out to clients by leveraging multiple channels, platforms, tools, and technologies can be called an Integrated Marketing Strategy.
Since creative content is the most used asset of every market and consumer touchpoint, integrated marketing significantly enhances business omnipresence and drives superior performance through collaboration.
The Need for Integrated Digital Marketing
The concept of an integrated marketing approach is easy to understand, it’s something that we have heard and said multiple times; “unity is better than division”. Especially for businesses, having an omnichannel marketing strategy that unites all modern marketing tactics such as content management, SEO, SMM, PPC, and much more across different channels and platforms is better than focussing on just one.
If a digital marketing agency is capable of connecting all these tactics and running campaigns simultaneously then it could bring better results and ROI. But with an explosion of digital marketing channels and strategies that are available today, understanding how to optimize a cohesive, seamless presence across all of them could be quite challenging.
Benefits of Integrated Marketing for Businesses
An integrated marketing approach for businesses includes branding, advertising, communications, digital marketing, and design. In short, it’s the entire aspect of your marketing strategy integrated together into one cohesive technique. With an integrated digital marketing strategy your business can reach out to target audiences with a consistent marketing approach across all platforms.
Enhanced Brand Visibility
Most of the time businesses are confused about whether they should go for a traditional marketing approach or adopt a modern digital marketing strategy. Why not both? Digital marketing agencies nowadays do not just focus only on online marketing techniques but are also quite proficient in conventional marketing.
Therefore, by leveraging an integrated marketing approach, your business will not have to choose between traditional and digital channels. An agency that handles integrated marketing will develop innovative strategies for both these channels. Therefore, from print to social media, or from elderly audiences to new generation youngsters, your brand awareness will reach everyone equally across all channels.
Consistent Theme and Voice
When it comes to etching your brand into the minds of audiences, theme and voice play a pivotal role. It is one of the fundamental driving forces in branding and can become a significant influence in creating your brand’s familiarity among consumers and other target audiences. While it’s effective for experts doing website design in Toronto to make small modifications from time to time, regularly revamping a brand’s theme or tone could lead to confusion among potential customers.
With an integrated marketing approach, your business will be able to maintain consistency across every channel, including paid Google ad posters or even on Social Media networking campaigns. This will help more people recognize your brand and will significantly improve the brand’s popularity and trust, hence intimidating potential customers to buy your products or leverage your services.
Boosts Your SEO Efforts
When it comes to marketing on digital platforms, the more the strategies the better it is to rank a business. As more marketing efforts are being implemented across multiple digital channels, it will weave channels together and allow them to support one another. For example, social media managers can conduct polls or paid campaigns on networking sites to understand the audience’s requirements and demands.
This data can be leveraged by web designers and developers to create content on websites or can also be used by PPC teams to run more targeted Google ads. The result of one marketing strategy on a channel can be used to enhance another marketing strategy on an entirely different channel and the process keeps going on. It gives the SEO teams more relevant data to make decisions on and can significantly help rank websites on SERPs much faster.
Better Return on Investments
When digital marketers blindly trust their instinct or try to copy their competitors in the same domain, the expected results will not be satisfactory. It could lead to targeting the wrong geographical locations, spending money on ads for products that no one requires, reaching out to irrelevant audiences, or anything else for that matter. The problem is, all this costs a good amount of money and if not done properly it could go to waste.
With an integrated marketing approach, digital marketers will have all the relevant data they need by accumulating it through different channels. This data can be put to use to identify the exact target locations, trending customer requirements, and much more. By leveraging relevant data and running paid ads, social media campaigns, or website updates that are based on these data, digital marketing agencies can significantly reduce expenses and increase return on investments.
Rather than depending on individual marketing efforts, an integrated digital marketing approach simultaneously makes the best use of multiple channels available to modern businesses. The future of business digital transformation lies in integrated marketing and will provide your business with clarity, consistency, and maximum communications impact. Therefore, if you wish to overcome competitors and provide consistent yet relevant services to your audiences and enjoy greater brand visibility then integrated digital marketing is the right choice for your business.